Pros:
1. Great accompanying artwork and graphics to satisfy the hunger of a fan of the franchise.
2. Stimulating campaigns (for each Hero) and seemingly well balanced system to keep players try to advance in the game.
3. 6 unique Heroes to play, each with their own unique play-style, abilities, and accompanying unit cards with special effect on them.
4. A nice touch re-kindling the famed characters, their sound effects, as well as for the Alignment System of the original game.
5. Hefty number of obtainable cards means a lot of plausible combinations and tactics.
6. After trying the open-beta proved that it is hardly a Hearthstone Clone - for one thing, Hearthstone seemingly utilized just as much the proven formulas and mechanics of usual card collecting games. Fable Fortune is very much well rounded on its own and can quite bring together all its elements harmoniously.
Cons:
1. Small UI problems (acceptable as it is in open beta stage)
2. Felt the need for a better animation of Units (especially during battles)
3. Starter decks that were poorly pre-customized doesn't seem very inviting to a total newbie to learn the game.